20FW-21SS Hi Seoul Fashion Show Presented via Naver TV and VLIVE

Fashion Show Videos of 16 Representative Seoul Brands to Be Released Over 4 Days Starting November 30

The video of the "20FW-21SS Hi Seoul Fashion Show," hosted by the Seoul Metropolitan Government and organized by SBA, will be sequentially released over four days starting November 30 on 'Naver TV' and 'VLIVE StyLive.'

The fashion show videos of 16 brands, held without an audience and non-face-to-face from November 10 for four days, were produced to vividly capture each brand's concept and individuality.

The fashion show videos will be released sequentially at 1 PM, 3 PM, 5 PM, and 7 PM over four days starting Monday, November 30. On the first day, videos from Bienique, Dasigom, Tosae, and Julie & Carla will be available; on the second day, Custom Us, Ma & Me, Demarque, and Bae Jooan; on the third day, Blida, Dearness, Seop, and Preno Seoul; and on the last day, Navy Studio, Better Kind, Dukan, and Y Lee Rover's videos can be enjoyed.

This fashion show adopted an Ontact (Online + Contactless) approach in the ongoing pandemic era of social distancing, allowing audiences to experience the event's atmosphere anytime and anywhere without visiting in person. Designers with over 10 years of experience to emerging designers with less than three years were evenly selected, producing stylish collections that lead unique styles and trends. Participating brands expect this to be an opportunity to further maximize each brand's persona, which is difficult to convey through traditional fashion shows, thereby enhancing brand value.

From December 19, a three-day live commerce event will be held on Naver Shopping Live. Stylist Shin Woo-sik will host the broadcast, introducing products featured in the fashion show and providing useful information such as season-appropriate styling tips. Various promotional benefits will be offered to customers watching the live broadcast.