KT 'Season' 1st Anniversary... "Strengthening Original Content and Mobile Home Shopping"

Photo by KT

[Asia Economy Reporter Kim Heung-soon] KT's online video service (OTT) 'Seezn' declared that it will enhance the competitiveness of domestic OTT platforms based on platform differentiation on its first anniversary.

Seezn announced on the 29th that it plans to continuously introduce well-made original content by establishing a dedicated original content section and leveraging its extensive content production experience and capabilities. This year, it focused on various 10-15 minute 'short-form' content, while next year it plans to produce 'mid-form' original content with a duration of about one hour.

The live media platform function based on interactive services will also be significantly strengthened. It will introduce a user-customized commerce service based on home shopping companies and big data. Through this, it plans to provide vertically optimized live broadcasts for mobile and enable real-time communication between users and sellers (MD) during broadcasts, facilitating purchases and payments.

Since its debut in August, the AI-based character search function is also being considered for linking with media-commerce that allows purchasing of items such as food or clothing appearing in videos. In December, Seezn will provide high-definition services not only through the mobile app but also on PC.

After reorganizing the existing 'Olleh TV Mobile' into Seezn at the end of November last year, KT has offered about 50,000 video-on-demand (VOD) titles including over 140 original contents and about 200 live channel services for free.

This year, the number of customers from other telecom companies who downloaded the Seezn app increased by about 40% compared to last year when it was Olleh TV Mobile. News and reporting channel usage time increased by about 35% year-on-year, home shopping live channel viewers increased by 167%, and related sales rose by 50%. The number of views of original content also increased by 162% compared to the previous year, and the first original movie 'Cheotjanchoreom' was sold to HBO and VIKI this year, entering the overseas market.

Kim Hoon-bae, Executive Vice President of KT's Customer Business Division, said, "Next year, we will focus on raising the status of domestic OTTs based on Seezn's unique competitiveness."