Strengthening Digital Channels with Own Online Sales Platform
Over 2,000 Products from 40 Famous Overseas Brands... 'Largest Scale Ever'
[Asia Economy Reporter Minyoung Cha] Lotte Duty Free announced on the 29th that it will launch ‘LUXEMALL,’ an online mall exclusively for the sale of domestic customs clearance duty-free products, on the 30th.
‘Domestic customs clearance duty-free product sales’ is a system that allows temporarily selling stock duty-free products that have undergone import customs clearance procedures to domestic residents who do not plan to travel abroad. Lotte Duty Free has been selling domestic customs clearance duty-free products through channels such as Lotte Duty Free customer lounges, the integrated online shopping mall of Lotte Group called ‘LotteON,’ Lotte Department Store, and Lotte Outlet.
However, offline events allowed shopping only for a limited number of people due to the impact of COVID-19, and online sales were only available during designated periods, causing inconvenience for customers. To address these limitations, Lotte Duty Free is launching ‘LUXEMALL,’ its own online mall accessible via both PC and mobile. The plan is to accelerate the depletion of stock duty-free products and expand domestic sales by enabling more customers to purchase domestic customs clearance duty-free products online anytime and anywhere.
Starting from 10 a.m. on the 30th, Lotte Duty Free will begin selling about 2,000 products from over 40 famous overseas brands such as Salvatore Ferragamo, Valentino, Tory Burch, and Balenciaga on LUXEMALL. This is the ‘largest ever’ scale among Lotte Duty Free’s domestic sales events for stock duty-free products. The opening of its own online sales channel has made it possible to prepare more products.
There will also be an opening commemorative event. First, Lotte Duty Free will provide the ‘VALEX’ service to customers who purchase over 3 million KRW on LUXEMALL. ‘VALEX’ is a premium product delivery service that uses special security vehicles equipped with safes, CCTV, and alarms, where security professionals?not regular delivery personnel?directly transport high-value items, allowing safe delivery at the customer’s desired place and time.
Simple payment services will also be offered. Customers can pay for products using various simple payment methods. Opening commemorative events on LUXEMALL include ▲‘Signiel accommodation voucher giveaway’ for the top 10 customers by purchase amount (from November 30 to December 4) ▲‘Year-end and New Year gift fair’ recommended by LUXEMALL MDs ▲‘20SS luxury brand discount event’ where products from this spring and summer seasons can be purchased at discounted prices ▲‘Guerilla time special sale’ offering products at up to 90% off by adding additional discounts to existing prices.
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