Pizza Industry Launches 'Shrimp Pizza' Targeting MZ Generation Tastes One After Another

Introducing Shrimp Pizza Targeting MZ Generation Prioritizing Psychological Satisfaction Over Price

[Asia Economy Reporter Choi Saeng-hye] The main feature of pizza is its toppings. Since the taste of pizza depends on the toppings, the pizza industry focuses on toppings when launching products. Recently, G&Food conducted a survey targeting consumers including the MZ generation (Millennials + Gen Z), and shrimp was selected as the number one preferred topping. Among MZ generation consumers who pursue satisfaction relative to price, pizzas topped with shrimp are gaining popularity.

On the 29th, Goobne Chicken announced the launch of the ‘Goobne Shrimp Chicago Deep Dish Pizza,’ which allows you to enjoy one whole shrimp per slice. Instead of cocktail shrimp, high-quality whole shrimp are used, offering premium pizza quality at a reasonable price, receiving positive responses from consumers.

The ‘Goobne Shrimp Chicago Deep Dish Pizza’ features a large, plump whole shrimp on each slice, known for its chewy texture. The dough uses a deep-dish style characterized by its deep plate shape. The deep-dish dough has a crispy texture that makes every bite delicious, even at the edges. Spicy arrabbiata sauce is spread on the dough, topped with four kinds of cheese: mozzarella, brie cream, angel hair cheddar,

and Parmesan cheese, adding a smooth flavor. It is drizzled with flying fish roe cream sauce, known for its rich and savory cream taste with popping flying fish roe, enhancing the eating experience. The price is 19,000 KRW.

Domino’s Pizza released the ‘Black Tiger Shrimp Pizza,’ featuring ‘Black Tiger shrimp’ with red and white stripes like a tiger as the main topping, along with wagyu crumble full of savory flavor on one pizza. It is a signature Domino’s menu known for the harmony of quattro cheese fondue. The medium size is priced at 29,000 KRW, and the large size at 34,900 KRW.

Pizza Hut Korea launched the ‘Black Aglio Steak Pizza.’ The ‘Black Aglio Steak Pizza’ is a premium pizza full of fragrant and rich flavors, with steak seasoned in black aglio sauce and Cajun mayo whole shrimp, enhanced with garlic flakes and whole garlic. The new product is priced at 35,900 KRW for the large size and 29,900 KRW for the medium size.

Mr. Pizza newly released the ‘Ham-buck Shrimp’ pizza. It is a half-and-half premium pizza topped with juicy cheeseburger steak and savory mayo corn shrimp. The thick skirt steak and juicy grilled beef toppings are enhanced with salty bacon and cheddar cheese, amplifying the rich flavor of the meat toppings.

Additionally, the hickory BBQ sauce adds a deep charcoal flavor, enriching the taste. On the other side, savory mayonnaise-mixed corn is the base, topped with umami Cajun shrimp, cheese seasoning, and sweet ricotta, creating a clean yet smooth flavor. The price is 27,900 KRW for the regular size and 35,900 KRW for the large size.