Ace Bed Holds Brand Week at Lotte Department Store Jamsil Branch

Royal Ace, Lunato, and Other 'Park Bo-gum Beds' Loved by Consumers This Year Also Appear

Ace Bed will hold a Brand Week promotion featuring this year's popular products for three days starting from the 27th at Lotte Department Store Jamsil Branch.
[Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed, Korea's representative bed brand, is holding a Brand Week promotion at Lotte Department Store Jamsil Branch featuring products loved this year.

As beds are directly connected to sleep quality, more consumers are carefully selecting them, increasing the demand for hands-on experiences where they can lie down and examine beds in person. In response to this trend, Ace Bed has prepared a Brand Week showcasing popular mattresses and frames, as well as room sets ideal for bedroom interiors.

The event will be held for three days from today until the 29th at the 8th-floor event hall of Lotte Department Store Jamsil Branch. Alongside the premium mattress Royal Ace series, a diverse lineup of room sets including nightstands and dressers will be displayed. Visitors can also directly experience Ace Bed’s best-selling products such as the 'LunatoⅢ', featured in Ace Bed advertisements, as well as 'Opalo' and 'BMA-1157'.

Additionally, the luxury recliner 'Stressless' from Norway’s Ekornes will be exhibited, allowing visitors to see Ace Bed’s popular lineup all in one place.

Ace Bed’s Royal Ace is a high-end mattress developed to provide the optimal sleep environment for modern people suffering from lack of sleep. It features a patented hybrid Z spring, registered in 15 countries worldwide. As the top model of Ace Bed’s main mattress line 'Hybrid Tech', it is expected to offer a new choice for consumers seeking premium mattresses.

Moreover, other popular lineups that have recently attracted high consumer interest are gathered in one place. The LunatoⅢ, famous as the 'Park Bo-gum bed', Opalo, and BMA-1157 are the main highlights. These products move beyond single solid wood materials by incorporating various materials such as fabric, leather, and metal, creating a luxurious and trendy atmosphere reminiscent of hotel beds.

The LunatoⅢ offers a cozy feel with a moderately voluminous headboard embraced by side panels, creating an elegant and luxurious bedroom ambiance. Opalo, whose name is derived from OPAL, meaning precious stone, features a sleek and modern design with a rounded shape and simple design on the headboard and wooden legs. The BMA-1157 is a wooden frame bed that harmoniously balances straight lines with curved corners, providing a stable aesthetic.

To celebrate Brand Week, Ace Bed has prepared generous benefits. Customers who purchase over 2.5 million KRW will receive a Sesa pillow core set, and those who spend over 5.3 million KRW will be gifted a premium hotel bedding set. The first 10 customers who purchase a single Stressless recliner will receive an exclusive rug and leather cleaner.

An Ace Bed representative said, "The Brand Week event was organized to provide an opportunity to directly experience Ace Bed’s technology and trendy designs in line with the growing interest in home interiors. We hope customers take advantage of this three-day event and create a cozy bedroom interior this winter with the various benefits offered."