HiteJinro Wins Grand Prize at Korea Communication Awards

[Asia Economy Reporter Choi Saeng-hye] HiteJinro announced on the 27th that it won the 'Korea Social Media Award in the Alcoholic Beverage Category' and the 'Korea Empathy Content Award in the Brand Content Category' at the 13th Korea Communication Awards.

The Korea Communication Awards is an awards ceremony related to communication and marketing, hosted by the Korea Internet Communication Association and supported by the Ministry of Science and ICT, among others. Winners are selected through customer panel evaluations and expert verification based on the operation of social network service (SNS) communication channels, content, and communication marketing effectiveness, targeting about 350 companies and public institutions.

HiteJinro has been recognized as the industry's top SNS communication company by winning the grand prize for eight consecutive years at the Korea Communication Awards, as well as grand prizes at major digital awards such as the 'Korea SNS Awards' and the 'Social Eye Awards.'

In particular, HiteJinro is evaluated as having established itself as a two-way communication channel that induces voluntary participation from consumers by adding experiential elements rather than one-way information delivery, thereby spreading content.

Recently, Instagram content featuring the distinctive toad character unique to HiteJinro has gained sensational popularity. The toad’s clumsy daily life content, reflecting the untact (non-face-to-face) trend of the COVID-19 era, is said to resonate with a wide range of consumers, including the MZ (Millennial + Z) generation.

HiteJinro plans to continue communicating with consumers through various touchpoints such as SNS channels, sharing special experiences unique to HiteJinro and increasing brand preference.

Oh Seong-taek, Executive Director of HiteJinro’s Marketing Division, said, “As non-face-to-face communication has become more active due to COVID-19, communication using online platforms such as SNS has become increasingly important. We are pleased to be recognized for our efforts to communicate closely with consumers,” and added, “We will continue to communicate with consumers through differentiated marketing activities unique to HiteJinro and content that can gain empathy.”