If You Want to Arm Yourself with a 'Creative' Weapon...

'HeoJakkeu' Creative and Innovation Habit Guidelines

[Asia Economy Reporter Minjin Kim] In the post-COVID-19 era, companies hope to have more creative and innovative individuals overflowing within their organizations. They want to plan newer items or maximize corporate sales through groundbreaking marketing.

Moreover, since most people who can prepare for the future are these creative employees, companies want their numbers to increase. However, it is nearly impossible for employees to instantly transform into such creative and innovative individuals.

A recently published book has attracted attention by suggesting a direction to nurture such talents. The book, titled , was written by a pen name 'Heo Jakkeu,' a professional with 15 years of journalism experience and 6 years in public relations. The author, Heo Jakkeu, is a field-type writer who worked as a reporter on the ground for 15 years at an economic newspaper and later moved to a large construction company handling PR. The pen name combines '作' meaning 'to create' and '크' from 'Creative,' reflecting a calm writing style.

Above all, author Heo Jakkeu emphasizes that one can become a creative and innovative person through small changes in daily habits. He says creativity can be cultivated by empathizing with others, zoning out, loving, experiencing breakups, and failing. He also stresses that creativity increases when sports are enjoyed from a different perspective, not just watched.

He adds that creativity grows rapidly even while cooking or reading comics, and when taking photos, watching movies, or playing games, choosing different perspectives and methods nurtures the value of 'difference' in the body and can bring the joy of a 'sweet' hot chocolate. He emphasizes that creative habits are also developed when writing, reading newspapers, reading poetry, or drawing.

Author Heo Jakkeu stated, "Creativity does not need to be caught up in grand theories. Most companies want their employees to become creative and innovative individuals, but actual efforts have inevitably been insufficient. I believe this book can serve as a good guideline if employees seek change into creative and innovative individuals through small efforts." (Korea Economic Magazine, 232 pages, 16,000 KRW)