Woori Card's 'Card Uijeongseok' Surpasses 8 Million Accounts in the Shortest Period

Record for the Shortest Time in the Single Product Series Industry

[Asia Economy Reporter Ki Ha-young] Woori Card announced on the 26th that its flagship product series 'Card-ui Jeongseok' has achieved 8 million accounts as of the 24th of this month, gaining tremendous popularity.

This is the industry's shortest period record, achieved in just 2 years and 8 months for a single product series. It is a figure that can only be maintained by issuing more than 250,000 accounts every month.

The secret to the popularity of the Card-ui Jeongseok series is providing customized services that reflect changes in consumption patterns, increasing the tangible benefits customers can feel, and enhancing design satisfaction with trendy and stylish card plates.

Riding on the success of Card-ui Jeongseok, Woori Card has maintained its No. 1 position in the credit card brand reputation index, gaining recognition for its brand value. In particular, it has held the top spot for 18 consecutive months from June last year, when it first reached No. 1, through November this year.

Starting with the first product 'Card-ui Jeongseok Point' in April 2018, Woori Card has released 24 types of credit cards and 10 types of check cards to date. Recently, it expanded customer choices by launching the mobile-only product 'Card-ui Jeongseok Untact Air,' perfectly suited to the untact consumption trend.

A Woori Card official said, "Through the success of the best-selling product 'Card-ui Jeongseok,' emphasized by President Jeong Won-jae, we have built strong brand power in the market. The atmosphere has changed so that customers directly seek Card-ui Jeongseok at all channels including Woori Bank, and it has also created synergy in selling other financial products such as Wooka Minus Loan and auto installment plans, greatly contributing to the company's profit increase."