Missha's 'Bipollen Renew Ampoule' Surpasses 2 Million Units Sold

[Asia Economy Reporter Yujin Cho] Able C&C's cosmetic brand Missha announced on the 26th that its bestseller 'Bee Pollen Renew Ampoule' has surpassed 200 units sold.

Bee Pollen Renew Ampoule contains more than 42% extract of bee pollen, known as a superfood. Its excellent moisturizing power has been a hot topic among beauty creators as a 'gongbyeong item' (meaning a product used until the bottom of the container is visible) since its launch in April 2018. Due to its steady popularity, a large 100ml version was also released in October last year.

Bee pollen is the food for young bees and the main ingredient of royal jelly, rich in nutrients such as proteins, minerals, and vitamins, and is known to be effective in soothing skin dryness. Missha applied the 'CoresomeTM Delivery Mechanism,' patented in both Korea and the United States, to ensure that the active ingredients including bee pollen are effectively delivered to the skin.

An Able C&C official said, “The Bee Pollen Ampoule is a product greatly loved by customers struggling with dry skin,” adding, “We hope the Bee Pollen Ampoule will greatly help customers manage their skin moisture this winter as well.”