'Entering Logistics Industry' Sejong Telecom Launches Hourly Delivery Service 'Wallabi'

[Asia Economy Reporter Seol Gina Jo] Sejong Telecom announced on the 25th that it is entering the logistics business in earnest by establishing ‘Wallaby,’ a ‘Micro-Fulfillment’ service capable of hourly delivery. Micro-fulfillment refers to a system that enables rapid processing of online orders using urban stores or small warehouses.

‘Wallaby’ is a service that provides comprehensive logistics and distribution management, including product receipt, storage, picking, packaging, and delivery, for small and medium-sized merchants who sell products directly on their own malls or open markets without going through large distribution platforms. Sejong Telecom expects that through Wallaby, it can reduce the high logistics cost burden, which is the most vulnerable part for small and medium-sized merchants, provide logistics management systems, and improve poor conditions through same-day delivery systems for their own malls.

Sejong Telecom opened its first Wallaby logistics center in Gangnam-gu, Seoul, in August and is currently operating it on a trial basis. Unlike existing companies that build and operate logistics centers in suburban areas, it has secured bases in major urban areas, enabling solutions that complete delivery within just a few hours after a consumer places an order. In addition, it connects the seller’s own mall or open market systems (API) and links order information with the warehouse management system (WMS) to provide various logistics data necessary for online distribution, such as inventory and delivery management.

Sejong Telecom plans to establish 24 urban logistics centers within Seoul and sequentially build regional and central logistics centers covering major provincial cities.

Kim Seong-hoon, Director of Sejong Telecom, said, “We have accumulated know-how in content and logistics fields by operating the V-commerce beauty platform ‘Wallaview,’ gathering sellers and delivering products purchased directly. Small and medium-sized brand companies and sellers have focused only on securing competitiveness in fast delivery, but now we are improving competitive solutions and systems so that the delivery competition market can develop for ‘everyone,’ including the ‘us’ who sell and receive goods and even the delivery workers responsible for intermediate delivery in the overheated delivery market.”