Lock&Lock, Jam Live Linked with Naver Brand Day on the 26th

Broadcast from 8 PM... Up to 60% Discount on Popular Products

[Asia Economy Reporter Moon Hyewon] Lock&Lock announced on the 25th that it will hold a one-hour broadcast on the live shopping platform ‘Jam Live’ starting at 8 p.m. on the 26th to celebrate Naver Brand Day.

Jam Live is a live commerce platform that sells products while communicating with viewers in real time on mobile devices, gaining popularity among people in their 20s and 30s through a nationwide online live quiz show.

To commemorate its first broadcast on Jam Live, Lock&Lock will introduce popular products released this year during the broadcast and offer over 820 items linked with the Naver Smart Store at discounts of up to 60%.

For the first time in a live broadcast, the new concept Steam Air Fryer will be unveiled, and 10 customers who purchase during the broadcast will be selected by lottery to receive a special gift of a set of 15 airtight containers worth approximately 120,000 KRW. The Steam Air Fryer is a multi-functional product capable of baking, frying, and steaming. It features ‘Active Steam’ technology, where a steam heater instantly generates steam and sprays it onto the food, and allows delicate steam adjustment by the minute, ensuring even application of steam to the food.

Jam Live plans to vividly convey the product’s features through cooking demonstrations optimized for the Steam Air Fryer.

Lock&Lock will sell the cookware popular among the 20-40 age group for its stylish design and colors, the ‘Decor IH Series,’ at a 30% discount. It applies retro colors rarely seen in existing cookware, with 10 different colors for each product, allowing consumers to combine them in unique ways.

Glass airtight containers ‘Top Class,’ safe for use in dishwashers, the stylishly designed ‘Metro Mug’ ideal for indoor use during winter at home or office, and the ‘Wannabe Tumbler’ made with premium stainless steel will be sold at prices 20-60% lower.