OB Beer to Sell Cass 0.0 on Coupang

[Asia Economy Reporter Choi Saeng-hye] OB Beer announced on the 25th that it will sell its non-alcoholic beer 'Cass 0.0' through Coupang.

Starting from the 26th, Cass 0.0 will be sold online through Coupang as a 330ml can product, priced at 15,600 KRW per box (24 cans). As a non-alcoholic beer, Cass 0.0 is legally classified as a beverage, allowing online sales. However, it is categorized as an adult beverage and can only be sold to consumers who have completed adult verification.

Cass 0.0 uses the same ingredients as regular beer and undergoes the same fermentation and maturation processes. Its distinctive feature is the extraction of alcohol only during the final filtration stage using the 'Smart Separation Method.' Although it is a non-alcoholic beer with an alcohol content below 0.05%, it retains the unique crisp and refreshing taste of beer.

Yu Hee-moon, Vice President of Marketing at OB Beer, said, "We started online sales so that many consumers can conveniently experience the charm of Cass 0.0," and added, "OB Beer will hold various consumer events to celebrate the online sales through Coupang."