Sales of miniature sets collaborated with BTS, as well as perfume, openers, calendars, and more
[Asia Economy Reporter Lee Seon-ae] Lotte Chilsung Beverage announced on the 25th that it has released the 3rd limited edition goods of ‘Chilsung Cider’.
To celebrate the 70th anniversary of Chilsung Cider, Lotte Chilsung Beverage has been sequentially unveiling Chilsung Cider goods since March. The 3rd edition goods include various products such as the ‘Chilsung Cider X BTS Miniature Set’ in collaboration with global artist BTS, who is the model for Chilsung Cider, as well as perfume, magnet openers, and daily calendars.
The Chilsung Cider X BTS Miniature Set is a product that boldly applies purple to the ‘Vintage Miniature Set,’ which was extremely popular during the 1st goods sale. The charming 150ml miniature Chilsung Cider bottles are packed in a multi-box featuring the BTS logo, and a group photo of BTS is attached to the back of the box to enhance its collectible value. The miniature set will be sold in three limited sales. The 1st sale held on the 18th sold out the prepared quantity within 10 minutes, with the 2nd sale scheduled for November 27 and the 3rd sale for December 3.
In the 2nd goods sale, Lotte Chilsung Beverage also introduced a new scent called ‘Peach Edition’ of the perfume ‘Eau De Chilsung,’ which had achieved a sell-out record within 30 hours. This perfume is inspired by the ‘Chilsung Cider Peach’ released in May and contains the refreshing feeling of Chilsung Cider combined with the soft and sweet scent of peach.
The magnet opener added a ‘Christmas Edition’ featuring Christmas ornaments and star patterns to evoke the year-end atmosphere. Made with high-quality metal material, it combines luxury and practicality, further increasing its collectible value. The daily calendar is a calendar that allows users to enjoy tearing off one page each day, with special graphic designs applied to each month and holiday to convey the meaning of the day, allowing users to feel something new every day.
This limited edition goods can be found on the ‘Chilsung Mall,’ ‘29CM,’ ‘TenbyTen’ websites, and convenience stores.
A Lotte Chilsung Beverage official said, “The 3rd limited edition goods commemorating the 70th anniversary of Chilsung Cider consist of the boldly transformed Chilsung Cider X BTS Miniature Set, as well as perfume, openers, and calendars that add luxury and practicality, which will further stimulate consumers’ desire to collect.”
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