Gwangju City Promotes Mudeungsan and Culture Hall with 'Feel the Rhythm of Korea' Parody

Available on YouTube 'BitTube' from the 24th

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Following the attention gained last year with the cover dance of BTS member J-Hope's 'Chicken Noodle Soup,' planned and produced by citizens, Gwangju Metropolitan City is now presenting a city promotional video parodying a globally popular YouTube video.

The video parodied by Gwangju is the Korea Tourism Organization's 'FEEL THE RHYTHM OF KOREA,' which has surpassed 300 million views, and is part of the YouTube channel's 'Gwangju Global Project 5G × MUSIZ [5Gda (O-jida)].' Citizens also participated in the planning and production this time.

'FEEL THE RHYTHM OF KOREA' features the pansori band 'Inalchi,' who rearranged the pansori piece Sugungga into modern band music with a contemporary sensibility and added dazzling performances to introduce six cities including Seoul, Busan, and Jeonju, creating a buzz to the extent that the phrase 'One Day One Beom' became a trend.

Gwangju City produced the video by adding Gwangju's unique colors to the popular YouTube video to revitalize the local community, which has been stagnant due to the prolonged COVID-19 pandemic, and to introduce Gwangju's representative attractions.

Under the theme "Gwangju Daebak Tteojyeora~," a passage from the traditional Heungboga song 'Baktaryeong' was rearranged with a modern tone, showcasing dazzling performances against the backdrop of Gwangju landmarks such as Mudeungsan Mountain, the National Asia Culture Center, Gwangju Global Motors, and the AI Startup Camp, conveying Gwangju's charm and future vision.

The video was produced in compliance with COVID-19 prevention guidelines, with participation from popular YouTubers Tumari, Sophia, and selected groups such as Mujin Middle School and the Swimming Club through prior application.

In particular, citizen participation from the pre-planning stage to video appearance brought various promotional effects, including significant cost reduction. The promotional video is scheduled to be released on the city's official YouTube channel 'BitTube' starting from the 24th.

Spokesperson Kim Yi-gang said, "To revitalize the local community, which has been stagnant due to the prolonged COVID-19 pandemic, we produced a citizen participation video using music again this year following last year," adding, "We will continue to find ways to communicate with citizens through various video content such as live broadcasts, parody videos, and public official vlogs (VLOGs)."