[Asia Economy Reporter Moon Hyewon] Blank Corporation announced on the 24th that its pet lifestyle brand Arreureu surpassed 10 billion KRW in sales as of last month.
Since its establishment in June 2017, Arreureu has gained attention with snacks and innovative products. Recently, it has expanded its product lineup by introducing non-slip stairs, honey sleep blankets, and humming heated padding.
As of last month, the number of registered members exceeded 50,000, and the total number of products sold surpassed 7.5 million units. In particular, the repurchase rate of daily essentials such as snacks and waste disposal products is analyzed to be over 50%.
Blank Corporation stated, “This is the highest achievement reached within three years of the brand launch. This growth trend was driven by establishing Korea’s first pet product quality certification system and presenting aesthetically valuable products through our in-house design team, considering both the safety of the pets as users and the preferences of pet owners as buyers.” They added, “We plan to expand the product range, which was mainly focused on daily necessities, into the ‘Petterior’ (Pet + Interior) sector.”
Meanwhile, according to statistics from the Ministry of Agriculture, Food and Rural Affairs, the number of households with pets exceeded 15 million as of last year. The pet-related market size expanded from 2.89 trillion KRW in 2018 to approximately 5.8 trillion KRW this year.
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