New Advertising Campaign Unveiled at the End of November
[Asia Economy Reporter Kim Cheol-hyun] Delivery Hero Korea (CEO Kang Shin-bong) announced on the 18th that it has selected TVXQ's Yunho as the new face of its delivery app 'Yogiyo'.
Delivery Hero Korea explained, "We chose Yunho as the new brand model because his passionate healthy image and versatility align well with the service values that Yogiyo pursues."
Yunho will portray the delivery service experience offered by Yogiyo through a newly launched advertising campaign. Yogiyo plans to unveil the new advertising campaign featuring Yunho at the end of November and conduct comprehensive marketing activities across various channels.
Park Chae-yeon, Head of Brand Customer Experience Marketing at Delivery Hero Korea, said, "We expect that Yunho's bright, positive, and passionate energy combined with Yogiyo will present a new brand image to our key customer base."
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