[Asia Economy Reporter Choi Jeonghwa] One of the most notable keywords this year is #CleanBeauty. New products from clean beauty brands Kus and Juice to Cleanse have been unveiled. The Spanish aesthetic brand 'Kus,' which recently supported the production of the drama 'The Lie of the Lie,' has launched four skincare items. Additionally, the clean beauty brand 'Juice to Cleanse,' known for its cold-pressed juices, is introducing a medium size of its brand bestseller ‘Water Wash Balm.’
Clean Beauty Kus, Four Skincare Products
The skincare line newly introduced by Kus includes a total of four products: Aga-Glow™ Soft Essence, Aga-Glow™ Serum Concentrate, Aga-Glow™ Capsule Cream, and Aga-Glow™ Facial Cleanser.
All Kus products adhere to three principles: Vegan Formula, Dermatologist Tested, and Allergen-Free Fragrance.
Clean Beauty Juice to Cleanse 'Water Wash Balm' Medium Size
Juice to Cleanse’s bestseller ‘Water Wash Balm’ changes its texture sequentially from moisture balm to cream to foam, removing makeup and impurities while leaving hydration and freshness, making it a one-step cleansing product that eliminates the need for multiple washes.
It contains the freshness of raw ingredients such as lemon extract, papaya fruit juice, lime juice, mango juice, and pineapple juice. The new medium size has been released in 100g, half the original 200g, so consumers can try the product without worrying about the volume.
Juice to Cleanse is a brand inspired by cold-pressed juices, offering low-irritation products with juicy formulas that preserve the freshness of raw ingredients.
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