Sunroy Co., Ltd. (CEO Choi Seong-don) signed a partnership agreement on the 10th with Zhongguang International Media Co., Ltd. (President Wang Bin) under the Chinese government, along with Chairman Park Dae-yong and CEO Song Ki-bong of QD Co., Ltd., for the 'Korea-China Cross-Border E-Commerce Platform Live Broadcast Sales (Cosmetics) Joint Project.'
This agreement aims to provide high-quality online platforms to consumers in both Korea and China and to promote the integrated development of rapidly growing new purchasing channels such as live broadcasts and SNS channel sales in the untact era.
Through this agreement, Sunroy will exclusively supply its own bio-cosmetics, which have obtained hygiene permits, as well as other companies' high-quality beauty products to the eight major Chinese online Korean pavilions including Tmall, JD.com, and Taobao. Zhongguang International Media Co., Ltd. will support the sales of supplied products by providing various human and physical infrastructures it possesses.
An official stated, "Sunroy's role as a bridge to enable not only its own products but also excellent products from the domestic cosmetics industry wishing to enter the Chinese market to do so more transparently and quickly holds great significance."
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