[Asia Economy Reporter Seungjin Lee] CJ ENM O Shopping Division will hold the winter season fashion discount event "Fashion Super 11" from the 12th to the 22nd.
All TV broadcast fashion, sportswear, and accessories products will be sold at an 11% discount on the CJmall app, and luxury bags and reward points will be provided through a lottery.
As a winter season event with the highest customer demand for fashion items, the discount rate, prizes, and reward benefits are all at their maximum scale. During the event period, purchasing TV broadcast fashion products through the CJmall app guarantees an 11% discount (up to 30,000 KRW), and 11 people will be selected daily by lottery to receive luxury bags. On the 14th and 21st, 110 customers each day will be selected by lottery to receive 100,000 KRW in CJmall reward points.
For the event products, CJ O Shopping has prepared a large number of 2020 winter strategic items from each brand. Representative products include the Karl Lagerfeld Quilted Long Down Jacket, The Edge Siberia Goose Down, Robo Italian Leather Goose Down, and Eddie Bauer Karakoram Down Jacket.
During the "Fashion Super 11" event period, in addition to price benefits, special broadcast events are also prepared. The CJ O Shopping program "Hit the Style" will have time to communicate with customer panels via online connection during the broadcast, and "Donggage" will hold a separate reward points event for loyal customers.
The representative fashion program of CJ O Shopping, "Hit the Style," will showcase highly practical winter outerwear and innerwear from "The Edge" and "Gio Song Gio" at 10:25 PM on the 14th. On this day, the "Hit the Style" "Online Customer Invitation" will have about 40 loyal customers who were pre-recruited participate in the broadcast via mobile. It will provide an opportunity to communicate in real time with show host Im Seyoung about the broadcast products and fashion coordination methods.
The fashion and beauty specialized program "Donggage" will sell "The Edge" outerwear and three types of "M12" sweatshirts at 8:15 AM on the 17th. Donggage is also conducting a reward points payback event. Until the end of this year, customers can receive up to 1,000,000 KRW in reward points based on the amount purchased during the broadcast time.
A CJ ENM O Shopping Division official stated, "As the cold weather has arrived earlier than usual, many customers are urgently looking for winter fashion products," and added, "We plan to enhance customer benefit perception by applying uniform discounts to mainly new products rather than season-off items and providing generous reward points."
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