Lotte Hi-Mart Contributes to Rural Coexistence Fund... Supports Heating Appliances for Seniors

Agreement Ceremony Held on the 11th

[Asia Economy Reporter Cha Min-young] Lotte Hi-Mart announced on the 11th that it has signed a contribution agreement for the ‘Rural and Fishing Village Win-Win Cooperation Fund’ with the Foundation for Cooperation between Large, Small and Medium Enterprises and Agriculture and Fisheries.

The signing ceremony held at the Foundation for Cooperation between Large, Small and Medium Enterprises and Agriculture and Fisheries located in Guro-gu, Seoul, was attended by about 10 officials including Park Wang-geun, Head of Compliance Management Division at Lotte Hi-Mart, and Park No-seop, Head of the Rural Win-Win Fund Operation Headquarters.

The Rural and Fishing Village Win-Win Cooperation Fund is managed and operated by the Foundation for Cooperation between Large, Small and Medium Enterprises and Agriculture and Fisheries. It supports farmers and fishermen who have suffered direct damage or are at risk of damage due to Free Trade Agreements (FTA). It plans to provide heating appliances worth approximately 26 million KRW to elderly residents in rural and fishing villages.

Park Wang-geun, Head of Compliance Management Division at Lotte Hi-Mart, said, “Lotte Hi-Mart is exploring various ways to coexist with small and medium enterprises and local communities,” adding, “Starting with the contribution to the ‘Rural and Fishing Village Win-Win Cooperation Fund’ signed today, we will gradually increase activities that help local communities.”

In addition, Lotte Hi-Mart is carrying out various activities such as financial and sales channel support for the mutual growth of small and medium partner companies. It operates a mutual growth fund worth 50 billion KRW to provide financial support by reducing loan interest for small and medium partner companies. Lotte Hi-Mart also helps expand sales channels by introducing excellent partner products to consumers through its live commerce ‘Heart Live’ and online shopping mall special exhibitions.