LF Mall, '24 Hours Not Enough' All Brand Day Event

[Asia Economy Reporter Yujin Cho] LF Mall, the official online shopping mall of lifestyle culture company LF (CEO Oh Gyusik), will hold the 'All Brand Day' event on the 10th from 10 a.m. for 24 hours, offering popular products from premium brands at unprecedented benefits.

LF Mall is conducting the All Brand Day event full of abundant benefits in line with the shopping festival atmosphere of November, which peaks with Black Friday. This event is inspired by Sunmi, LF Mall’s exclusive model, and her hit song "24 Hours Is Not Enough," and is characterized by offering powerful benefits for just one day, aiming to provide customers with the joy of shopping premium brands.

Through this event, LF Mall will select popular products from premium brands ranging from LF’s fashion and beauty brands such as Hazzys, Daks, Jill Stuart New York, Maestro, Allegri, TNGT, At Corner, Il Corso, ATE Beauty, and Buly 1803, to overseas luxury brands like Gucci, Prada, and Ferragamo, and offer them at special prices.

Additionally, a total of approximately 490,000 popular products covering all lifestyle areas will be sold at discounts of up to 77% off the regular price, including electronics from Apple, Dyson, and Braun, as well as living items from Hanssem, Livart, Samick Furniture, Ramun, Dualit, Silit, and Portmeirion.

Representative deals include ▲ Hazzys Men's lightweight goose down jumper priced in the 90,000 KRW range ▲ Ferragamo’s Gancini City shoulder bag in the 490,000 KRW range ▲ Daks Accessories’ smartphone touch gloves in the 20,000 KRW range ▲ Ierlor’s silver mother-of-pearl earrings in the 120,000 KRW range ▲ Braun’s infrared thermometer in the 80,000 KRW range.

Moreover, during the event period, LF Mall will provide a 10% plus discount coupon that can be used up to 20 times with a maximum discount of 200,000 KRW per use, and offer mileage accumulation benefits equivalent to 10% of the purchase amount without any limit on the number of times for 24 hours.

Meanwhile, LF Mall has boldly appointed Park Jinyoung and Sunmi as brand representatives and is vigorously promoting the new advertising campaign "The Mall Where I Shop" through various media channels such as TV and YouTube. As part of the campaign, LF Mall is conducting the ‘Brand Week’ event under the theme of ‘Brand Shopping That 24 Hours Is Not Enough.’

In line with the event name inspired by Sunmi’s hit song "24 Hours Is Not Enough," 25 premium brands are selected each week to offer a 7% plus discount coupon, and popular products from those brands are sold at special prices. This event will continue until the 29th.