SPC Samlip's 'Samlip Hobang' Achieves Record Highest Sales in October

[Asia Economy Reporter Choi Saeng-hye] SPC Samlip announced on the 9th that the October sales of its representative winter product, ‘Samlip Hoppang,’ increased by about 10% compared to the same period last year, setting a record high.

SPC Samlip analyzed that the growth was driven by an increase in untact (contactless) demand, such as a 30% rise in online channel sales compared to the same period last year, and more consumers seeking warm hoppang due to the earlier-than-usual cold weather.

In particular, the popularity of ‘Hojjimi,’ introduced as merchandise, greatly contributed to the growth in online sales. SPC Samlip launched the Hoppang mini steamer Hojjimi and hoppang sets through ‘KakaoTalk Gift’ in early October, and all 20,000 units prepared were sold out in about an hour, receiving a positive response. Accordingly, additional Hojjimi sets will be sold through online social markets in November.

Unique collaboration products such as ‘Samyuk Soy Milk Hoppang,’ ‘Minions Banana Hoppang,’ and ‘Hershey Choco Hoppang’ also boosted sales by becoming hot topics on social networking services (SNS). Posts with certification shots of these collaboration products targeting young consumers exceeded 5,000 on SNS, spreading by word of mouth.

SPC Samlip will continue various Samlip Hoppang marketing activities this month, riding on this growth trend.

First, new products with maximized spicy flavors will be added to actively target young customers. These include ‘Ssen Buldak Hoppang,’ filled with spicy buldak ingredients, and ‘Ssen Sacheon Jjajang Hoppang,’ containing spicy Sichuan black bean sauce. The ‘Ssen Hoppang’ series gained attention by running advertisements featuring the ‘Refund Expedition’ episode of the MBC entertainment program ‘Hangout with Yoo?’ which fits the product concept.

They also released ‘Samlip Hoppang Fleece Goods,’ a collaboration with the lifestyle brand ‘Hideout’ operated by Kolon FnC. The collection includes a hoppang-shaped ‘cushion’ expressing the warm and soft texture of hoppang, a ‘muffler,’ and a ‘bucket hat,’ composed as the ‘Fleece Hoppang (54,800 KRW)’ and ‘Fleece Jacket (98,000 KRW).’ These will be sold exclusively in limited quantities through the online select shop ‘29CM’ starting at 11 a.m. on the 10th. All proceeds will be used to support activities helping vulnerable housing groups.

This month, they also plan to release a ‘Samlip Hoppang exclusive font’ and a ‘brand book’ commemorating the 50th anniversary of Samlip Hoppang’s launch.

An SPC Samlip official said, “We are expanding our fan base by carrying out various new marketing activities that bring joy to young customers,” and added, “Considering that the peak season for hoppang is December, we expect total sales for this hoppang season to exceed 120 billion KRW, setting a record high.”

Meanwhile, Samlip Hoppang, SPC Samlip’s flagship long-selling product launched in 1971, has been loved by customers for 50 years and surpassed cumulative sales of 6 billion units last season. (End)