[Culture & Life Department Reporter Choi Jeong-hwa] 'Estra' is launching the large-capacity ‘Atobarrier365 Cream·Lotion’ for the first time, exclusively, and in limited quantities in Olive Young's National Moisturizing Life campaign. Atopalm is commemorating its 20th anniversary by introducing a classic design large-capacity limited edition of its flagship product, ‘MLE Cream’.
Medical beauty brand Estra is participating in Olive Young's ‘National Moisturizing Life’ power pack. Running from the 1st to the 29th of this month at Olive Young stores nationwide and its official mall, ‘National Moisturizing Life’ was created to meet the increasing consumer demand for skin barrier strengthening and moisturizing.
Estra is releasing its bestseller ‘Atobarrier365 Cream·Lotion’ in a large-capacity size for the first time, exclusively, and in limited quantities during the Olive Young power pack period.
‘Atobarrier365 Cream·Lotion’ is a product that has obtained a foundational patent for a composition containing lipid components that make up the skin barrier, and applies skin research results published in domestic and international journals to the brand. Its efficacy in strengthening the function of damaged skin barriers has been clinically verified.
In particular, the proprietary technology DermaON® (hereafter DermaON), which replicates not only the actual skin barrier components but also their structural form, can be visually confirmed in the ‘Atobarrier365 Cream’ product through white capsules.
Additionally, Atobarrier365 offers a wide range of benefits including special discounts and trial kits on various products such as ▲‘Hydro Essence,’ which quickly replenishes moisture inside the skin barrier with moisturizing nutrients, and ▲‘Cream Mist,’ a spray moisturizer containing 10,000ppm ceramide.
Atopalm’s newly introduced ‘Limited Edition MLE Cream’ features a retro-style tube-type package using the original MLE Cream character. Especially as Korea’s original baby cream that has protected delicate baby skin barriers, the illustration conveying the 20-year history of MLE Cream enhances its collectible value. Moreover, the product is a large-capacity 200ml size, larger than the existing volume, improving cost efficiency. The tube-type container allows for convenient, clean use and easy portability.
‘MLE Cream’ is known as the ‘Red Cap Cream’ mainly among parenting communities and has long been regarded as an essential item for mothers. Applying proprietary skin barrier MLE® technology, it strengthens the skin barrier of dry and sensitive skin and helps with skin moisturizing and protection. With moisturizing effects lasting 48 hours, it has won first place for 14 consecutive years in the ‘Sensitive Skincare’ category of the Korea Brand Power Index (K-BPI), as well as first place for three consecutive years in the Baby & Maternity Cream/Gel category at the ‘Hwahae Beauty Awards.’
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