AI-Powered Counterfeit Solution Startup Leads in Protecting Brand Value and Preventing Consumer Harm
Domestic and international startup companies are leading the fight against counterfeit goods using advanced artificial intelligence (AI) technology. Amid the damage caused to both companies and consumers by indiscriminately distributed online counterfeit products and intellectual property rights infringements, they are presenting solutions based on AI technology capabilities.
AI-based counterfeit monitoring startup MarkVision provides an automated service that manages, reports, and deletes counterfeit product listings of companies sold on global e-commerce platforms using its self-developed AI model. Previously, companies had to manually search for fake products on each e-commerce site and handle the reporting process themselves to remove counterfeit goods of their brands. MarkVision’s AI monitoring platform detects counterfeit products by comprehensively analyzing millions of images and text data, including product appearance, detailed descriptions, prices, and purchase reviews. It also offers a page where detection status can be viewed at a glance, which is useful for establishing counterfeit response strategies. Currently, MarkVision operates counterfeit product monitoring services on 18 e-commerce platforms across 9 countries, including Amazon, eBay, Alibaba, Taobao, Tmall, AliExpress, and Shopee. The company plans to expand its service coverage to over 100 domestic and international e-commerce sites by next year.
American AI startup Entropy determines the authenticity of luxury brands using specially manufactured ultra-precision lenses and a dedicated app. The images of luxury bags can be magnified up to 250 times, allowing detailed inspection of markings or tiny gaps in the leather that are difficult to identify with the naked eye. The usage is simple. After purchasing the ultra-precision lens specially manufactured by Entropy, users download the dedicated app, wirelessly connect the special lens to their smartphone, photograph the surface of the product to be authenticated, and wait for the results. The AI, trained on 3 million images, analyzes the data and determines authenticity. The system’s accuracy is 98%, and it can authenticate genuine products within 15 seconds.
Resale platform GOAT is a startup that has introduced an authenticity verification system for used sneakers. When a buyer places an order, the seller’s sneakers are inspected before being delivered to the buyer, and AI technology is used in this process to effectively verify a large volume of products. Based on numerous data points such as color, silhouette, pattern, material, sole flexibility, and rubber hardness, the product photos uploaded by sellers are analyzed using computer vision and machine learning to confirm authenticity.
Software company Wisnut and security solution specialist RMZ recently signed a business agreement to jointly develop an AI-based authenticity verification chatbot. RMZ currently operates 'Sweps,' an anti-counterfeit authenticity verification service that combines security holograms with a mobile authentication system. The AI chatbot jointly developed by Wisnut and RMZ will provide users with customized recommendations for all authenticity verification services offered on the 'Sweps' platform and will simultaneously inform them of implementation methods and program development approaches. The chatbot features an intuitive user interface (UI) and provides answers to frequently asked questions not only in text but also in various formats such as images. Unlike traditional phone consultations, it is also characterized by 24/7 automatic response availability.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
