Lotte Nestle Korea Fully Renews Nescafe Premium Coffee

[Asia Economy Reporter Lee Seon-ae]Lotte Nestle Korea announced on the 6th that it will integrate the Nescafe premium coffee brands to establish a new brand concept and carry out a major renewal under the ‘Nescafe Roaster’s Choice’ brand.

The renewal concept is ‘Roaster’s Choice,’ meaning that Nestle’s global coffee experts select the finest beans and roast them perfectly. It also aims to convey Nescafe’s strict quality standards and high quality from the coffee cherries carefully cultivated by farmers one by one to the completion of a perfect cup of coffee through roasting.

Accordingly, the packaging of ‘Nescafe Crema’ and ‘Nescafe Cold Brew’ products has also been luxuriously renewed to match the new concept. Different illustrative elements are vividly arranged for each product type to make it easy to distinguish the various flavors. In addition, the phrase ‘Roaster’s Choice’ is placed on the front of the package to emphasize the identity unique to Nescafe premium coffee.

A Lotte Nestle Korea official said, “Considering the increasingly premium coffee trend, such as the recent popularity of roastery cafes, we have carried out this renewal,” and added, “We hope you enjoy the differentiated taste and aroma of Nescafe premium coffee through the newly updated ‘Nescafe Roaster’s Choice’ this winter.”