Public Shopping "‘National Price Stability’ Products Sell Like Hotcakes"... Surpassing 13 Billion Won in Sales

[Asia Economy Reporter Moon Hyewon] Public Shopping announced on the 5th that sales through the special broadcast for 'National Price Stabilization' exceeded 13 billion KRW as of last month.

Since September, Public Shopping has been actively participating in measures to stabilize livelihoods by broadcasting a special program for national price stabilization, offering major daily necessities such as rice, kimchi, and fruit at discounted prices. To stabilize prices, profit margins are minimized, and products are offered at prices 10-54% lower than existing prices.

The national price stabilization special broadcast aired last month was popular, with sales exceeding 13 billion KRW over a total of 66 episodes. Among them, the most loved product was kimchi. Due to the prolonged rainy season and typhoons, the price of napa cabbage recently surged, causing a shortage of kimchi, the 'national side dish.'

The 'Domisol Kimchi' broadcast on the 11th of last month sold more than 12,000 sets within an hour, selling out completely. This broadcast attracted great attention even before airing, with over 1,800 pre-orders. The 'Kim Sunja Master Kimchi' broadcast on the 10th also sold about 6,600 sets and sold out within 30 minutes of the broadcast start.

In addition, food items such as rice and squid sold rapidly. 'Oktoginmi Sindongjin Rice' was popular, selling about 17,000 sets throughout last month. 'Cheonghaewon Prepared Squid,' offered at a price 10% lower than usual, sold about 20,000 sets.

The 'KF94 Compacta E Mask' broadcast on the 12th of last month also sold more than 10,000 sets. Public Shopping explained that its popularity was due to offering 50 masks per pack at 29,500 KRW, 5,000 KRW cheaper than before.

Meanwhile, Public Shopping is preparing to launch a dedicated program for daily necessities sales to continuously contribute to price stabilization. The program will include multiple daily necessities such as toilet paper, detergent, and toothpaste, offering various discounts within a single program.