Hyundai Construction's landmark brand commercial complex, ‘Hills Avenue Daejeon The Sky,’ is currently being sold in Dong-gu, Daejeon, raising expectations in the local real estate market.
Hyundai Construction's brand power in the real estate market is evident through various examples. First, in the 2019 Apartment Brand Power survey conducted by Dr. Apartment, Hillstate ranked first in the overall ranking, which combined awareness, preference, value, and purchase intention. In the apartment brand reputation survey released by the Corporate Reputation Research Institute, Hillstate held the top spot for 19 consecutive months from April 2019 to October this year, proving its value as a leading brand in the industry. Additionally, it received the main prize at the ‘2019 American IDEA Design Awards,’ one of the world's top three design awards, gaining global recognition for excellence in landscape design.
The brand value of Hillstate is also well reflected in the performance of previously supplied complexes. Recently, Hillstate Songdo The Sky attracted over 58,000 applicants for 804 units, breaking the record for the highest number of applications in Songdo. The accompanying commercial complex, ‘Sky Avenue,’ also achieved excellent results, supported by Hyundai Construction's brand power and high trust.
Moreover, the commercial spaces within the Byeollae Hillstate Stay One complex in Byeollae New Town, Namyangju, which is scheduled for occupancy next year, have seen premiums added, and the commercial complex within Cheongna Hillstate Canal View in Cheongna International City has established itself as one of the representative commercial districts along Cheongna Canal Way. A common factor in the success of these commercial spaces is Hyundai Construction's brand power.
In this context, the ‘Hills Avenue Daejeon The Sky’ being supplied in Dong-gu, Daejeon, is also attracting significant interest from many investors. This commercial complex will be part of the upcoming ‘Hillstate Daejeon The Sky’ residential complex.
A real estate official in Daejeon stated, “Hyundai Construction is a leading construction company representing Korea, driving the real estate market with solid construction capabilities and stability. The commercial facility ‘Hills Avenue Daejeon The Sky’ in Dong-gu has already attracted great attention, and many investors from not only Daejeon but also the metropolitan area and nationwide are inquiring about the commercial space sales.”
Meanwhile, ‘Hills Avenue Daejeon The Sky’ is gaining attention not only for Hyundai Construction's brand power but also for its excellent design and superior location. This commercial facility is expected to benefit from the synergy effect of the commercial district, encompassing the floating population using the nearby Daejeon Complex Terminal, the demand from the terminal's shopping mall users, and the fixed local demand. Additionally, being located along a main road offers excellent visibility and accessibility, enhancing its investment value.
From a design perspective, it is expected to achieve a level of completeness rarely seen in other commercial complexes in Daejeon. First, the first-floor commercial space will be configured as a street-facing commercial area approximately 250 meters long along the main road and public open space, maximizing the competitiveness of first-floor stores. The second-floor commercial space will have exclusive parking linked to it, offering excellent customer attraction advantages, while the third floor will be transformed into a more three-dimensional space through the strategic placement of auxiliary facilities such as an apartment fitness club and golf practice range. Additionally, the separation of parking lot access routes for residential and commercial facilities considers residents' convenience, and separate parking spaces on each floor are provided for visitors' convenience.
Meanwhile, the model house for ‘Hills Avenue Daejeon The Sky’ is located at 4-16 Doryong-dong, Yuseong-gu, Daejeon Metropolitan City.
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