Bebesup, a total brand for infants and toddlers, announced the launch of its premium wet tissue line ‘Calming,’ which contains Centella Asiatica extract, and revealed that the new line will be unveiled for the first time at the ‘11th Street’ year-round biggest shopping festival, ‘Sib-il-jeol’ event.
Earlier, starting from the 26th, Bebesup teased the upcoming product launch by releasing teaser videos and images on its SNS channels, sparking curiosity among parenting moms.
The newly introduced Bebesup Calming wet tissues are available in three popular thicknesses of 55, 65, and 75 gsm, and contain Centella Asiatica extract, also known as tiger grass, which is effective for soothing skin and wound healing, providing a healthy feeling for delicate baby skin that needs calming.
Additionally, the product has completed skin irritation tests by accredited domestic and international testing institutions, uses all ingredients rated EWG Green Grade, and does not detect 11 harmful substances to the human body, allowing parents sensitive to product safety to use it with greater confidence.
A Bebesup representative stated, “The ‘Calming line’ containing Centella Asiatica extract is a newly proposed solution after long research for sensitive baby skin at the Bebesup Baby Skin Research Institute,” adding, “We ask for much expectation and interest in the Calming line, which attempts differentiation from existing lines with enhanced safety, a new concept, and sophisticated design.”
Meanwhile, Bebesup, which has been conducting research for healthy baby skin through its Baby Skin Research Institute since 1995, was officially certified by Kantar Worldpanel as the best-selling baby wet tissue in Korea for four consecutive years from 2016 to 2019. Recently, it has earned strong trust from Korean parents seeking safe products by ranking first for six consecutive months with overwhelming scores in the ‘2020 First Half Baby Wet Tissue Brand Reputation Rankings’ announced by big data analysis company Conceptus.
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