[Asia Economy, Reporter Choi Eunyoung] American pop star Lady Gaga posted a video encouraging people to vote in the U.S. presidential election. In particular, she drew attention by appearing in the video wearing a T-shirt featuring the K-pop girl group BLACKPINK.
On November 1, Lady Gaga uploaded a voting encouragement video to her Instagram account. With more than 44 million followers, Lady Gaga is a star with tremendous influence. She posted a video with the caption "3 VOTING LOOKS TO INFLUENCE YOU TO GET OUT AND VOTE."
In the video, Lady Gaga showcases three different outfits while striking various poses. Notably, she wore a shirt printed with photos of BLACKPINK members, with whom she recently released the collaboration song "Sour Candy," as well as the Korean phrase for "Sour Candy" written in Hangul, drawing particular attention.
Additionally, she actively encouraged voting by wearing a T-shirt with the word "VOTE" printed in large letters and by accessorizing with badges, presenting a variety of fashion choices to promote voter participation.
Meanwhile, "Sour Candy," Lady Gaga's song featuring BLACKPINK, proved the global influence of K-pop girl groups by topping the iTunes charts in 57 countries worldwide in less than 24 hours after its release.
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