Samsung Electronics Unveils 'Bespoke Commercial Air Conditioner'

A Samsung Electronics model is introducing the Bespoke commercial stand air conditioner with powerful cooling and heating performance and a stylish design at the Samsung Digital Plaza Seocho Main Store.

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics announced on the 1st that it will introduce the Bespoke commercial stand air conditioner, which combines cooling and heating performance with a sophisticated design.

Since launching the Bespoke refrigerator last year, Samsung Electronics has applied the Bespoke concept to various home appliances such as direct flame ovens, microwaves, dishwashers, and induction cooktops. This new product is notable for being the first commercial product to adopt the Bespoke concept.

Breaking away from the conventional uniform white design, it features three refined pastel colors?‘Prime Pink,’ ‘Quiet Gray,’ and ‘Sage Blue’?allowing interior coordination suitable for commercial spaces such as cafes, restaurants, and offices. The control panel incorporates a hidden display design and intuitive buttons, enhancing the luxurious atmosphere.

The Bespoke commercial air conditioner provides both cooling and heating in one unit, allowing it to be used as a cool air conditioner in summer and a warm heater in winter. It minimizes energy loss with an automatic cooling temperature control function and a design that prevents cold air from blowing out during the initial heating operation.

It delivers powerful airflow up to 20 meters, enabling thorough cooling and heating throughout indoor corners. Especially for heating, it maintains stable performance in extreme outdoor temperatures ranging from minus 25 degrees Celsius to 24 degrees Celsius, and for cooling, from minus 15 degrees Celsius to 50 degrees Celsius.

Samsung Electronics plans to expand the color options for the Bespoke commercial air conditioner and will release a separate front panel early next year that can be replaced independently to match the atmosphere of commercial spaces.

Samsung Electronics was ranked first in the system cooling and heating unit category in the ‘2020 Korea Quality Satisfaction Index’ announced by the Korea Standards Association, following last year’s results.

Kiho Lee, Executive Director of Samsung Electronics’ Home Appliance Business Division, said, “Consumers have increasingly demanded designs that match the interior of commercial spaces, just like home appliances.” He added, “With powerful performance as a given, the Bespoke commercial air conditioner, featuring a sophisticated design, will enhance the prestige of commercial spaces such as stores and offices.”