From Oripyo to Enex, Expressing 50 Years of Kitchen Values
[Asia Economy Reporter Kim Jong-hwa] Enex announced on the 30th that it has selected actress Oh Yoon-ah as its advertising model and will carry out various marketing activities.
Oh Yoon-ah recently received much love for her trustworthy and friendly acting in the weekend drama "Once Again," which recently ended, and she is actively engaged in various broadcasting activities including movies, dramas, and variety shows.
Based on the core message "The value of Korean kitchens continues from Ori-pyo to Enex," the value of Enex, which has worked for 50 years to develop kitchen culture, was expressed with a newtro sensibility.
The new advertising campaign featuring Oh Yoon-ah will be aired from November 1st through various media such as TV, YouTube, and public transportation.
An Enex official stated, "We expect a good synergy effect as Oh Yoon-ah's trustworthy image aligns with Enex's corporate values, which have consistently strived to impress customers."
Meanwhile, Enex started in 1971 as "Seoil Industrial Company" and is a company that led the development of Korean kitchen culture by introducing the first standing kitchen in Korea. It led the popularization of standing kitchens by producing the first sink bowl domestically and took kitchen furniture to the next level by introducing the industry's first customizable kitchen, "Kitchen Palette."
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