Capturing Both Men’s and Women’s Hearts... A Single Beauty Item That Works Wonders

[Asia Economy Reporter Yujin Cho] The genderless trend, which blurs the boundaries between male and female, is spreading to beauty as well. The sight of male idols wearing full makeup, from lipstick to shading, is no longer unfamiliar, and it is not uncommon to see male models appealing as muses for color cosmetic brands. Let's explore beauty items that can captivate both men’s and women’s hearts.

Men’s skin appears relatively strong because both the epidermis and dermis layers are thicker. However, since sebum is produced in large amounts, if the oil-moisture balance is not well controlled, skin troubles can easily occur. A24’s ‘Naturalism Foaming Wash’ is a gentle foaming wash made of 99% natural ingredients that thoroughly removes skin oils and impurities to suppress factors causing troubles. Containing aloe vera leaf juice, it also helps soothe the skin and has completed skin irritation tests, making it safe to use for all skin types without worry. It does not leave the skin tight after washing, making it perfect for a second cleanse or morning wash.

The area of investment in men’s appearance is also changing. More men want professional care beyond basic and color cosmetics, and many men regularly visit esthetic clinics for treatments. Yurang’s ‘Blue Power Ampoule’ is a product that allows you to feel like you visited an esthetic clinic at home. It contains domestically grown Cheonnyeoncho (prickly pear cactus) and provides powerful hydration and rich nourishment. With 92.6% organic ingredients and 99.9% natural-derived ingredients, it is safe for sensitive skin and helps protect and strengthen the skin barrier, promoting healthy skin.

Red lips that look like they have been tinted are attractive enough to entice both men and women and make viewers’ hearts flutter. Siero Cosmetic’s ‘Dustin Dunn Tinted Lip Balm’ is an all-in-one skinwear product suitable for both men and women. It is a coral red lip balm that gives a natural vitality rather than a noticeable pink color, creating a naturally born look for the lips. The combination of low refractive index oil and silicone-based powder forms a thin coating film that provides non-greasy moisture and a firm texture, expressing a natural glow. Natural ingredients such as shea butter and sunflower seed oil provide long-lasting nourishment to the lips, boasting a light yet powerful moisturizing sensation.

Eyebrows, called the roof of the face, can create a good impression with just neat management. Laka, Korea’s first gender-neutral makeup brand, offers the ‘Wild Brow Shaper,’ which is key to neutral makeup by enhancing the natural shape and density of eyebrows to create a natural and lively eye makeup look. Its transparent glue-type formula strongly holds the eyebrows ‘exactly as styled’ from root to tip, and panthenol helps maintain healthy eyebrow hair. The biggest advantage is that even beginners who are not skilled at makeup can easily and quickly complete styling with the arrowhead-shaped brush.