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With the MZ Generation... LG Uplus Hosts iPhone 12 Usage Introduction Event

With the MZ Generation... LG Uplus Hosts iPhone 12 Usage Introduction Event Photo by LG Uplus

[Asia Economy Reporter Kim Heung-soon] LG Uplus held a launch event called 'Teum Mannamyeon Z Mamdaero' at the complex cultural space 'Ilsang Bi Ilsang-ui Teum' in Gangnam, Seoul, starting from 11 p.m. the previous day, to commemorate the release of the iPhone 12 and iPhone 12 Pro on the 30th.


This event broke away from the typical unboxing or queuing launch events and was filled with content introducing how to use the iPhone 12. Yoo Byung-jae, one of the Apple maniacs at Live Studio, hosted a YouTube live broadcast called 'Night of Imagination,' experiencing the differences of the iPhone 12 compared to its predecessor, followed by a congratulatory performance by rapper DPR Live, LG Uplus's advertising model.


On the second floor Glass House, the iPhone 12's waterproof function was showcased; on the third floor Storage Book & Film, close-up photography and shooting techniques using the LiDAR scanner were introduced; on the fourth floor Si-hyeonhada, methods to take 'life photos' using Night Mode were demonstrated; and on the fifth floor Content Room, LG Uplus's services such as Netflix and cloud gaming were presented.


Customers purchasing the iPhone 12 Pro through LG Uplus can receive benefits such as ▲a used phone price guarantee program ▲840,000 KRW double discount over 24 months with Shinhan and Woori affiliated cards (with a monthly usage of 300,000 KRW) ▲a 50,000 KRW installment discount using points from Point Park affiliated companies.


By subscribing to the U+5G Netflix Pack (for plans costing 105,000 KRW or more per month) with a 25% selective contract discount and the 'LTE rate unchanged contract discount,' users can enjoy online video services (OTT) such as Netflix Basic and AfreecaTV Quick View (for 6 months) for free at 73,500 KRW.


LG Uplus will offer various usage method training programs tailored to each floor's theme, including the main experience zone on the first floor, free of charge at 'Ilsang Bi Ilsang-ui Teum' until November 20.


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

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