"Jessi and Loco Appear" SKT Hosts 'Untact iPhone 12 Launch Party' at T Factory

[Asia Economy Reporter Seulgina Cho] SK Telecom will hold an untact iPhone 12 launch party at the ICT multiplex ‘T Factory’ opened on Hongdae Street on the 30th.

This party, the first event targeting the MZ generation at T Factory, will be broadcast live on YouTube at 7:30 PM that evening in accordance with social distancing guidelines.

Customers who wish to participate can access the event webpage (https://youtu.be/5-8VIRP1bNY) or search for ‘SK Telecom’ on YouTube and select ‘iPhone 12 Launch Party @T Factory’. Some participating customers will receive generous prizes such as the iPhone 12 and AirPods Pro.

Participants can enjoy a 90-minute online free performance by popular hip-hop artists Jessi, Loco, and Gray. Additionally, through a quiz event featuring a special appearance by Faker (Lee Sang-hyeok), a pro gamer from SKT T1, various gifts including the iPhone 12 and T1 special goods can be won.

SK Telecom will present a surprise performance unveiling the iPhone 12 using drones for the first time in the industry at this event. MC Sangjin Oh and special guest Yoonjung Ko will also provide a detailed introduction of the iPhone 12.

Currently, on the second floor of T Factory, there is a ‘Shop in Shop’ dedicated space for Apple products where visitors can experience the latest iPhones, iPads, and various Apple services.

According to pre-order results for the iPhone 12 at SK Telecom’s T Direct Shop, women in their 20s and 30s accounted for half of the reservations. The reservation ratio between the iPhone 12 Pro and iPhone 12 was 9 to 1, with the iPhone 12 Pro overwhelmingly preferred. For the iPhone 12 Pro, the graphite and pacific blue colors each accounted for about 30% of reservations, showing their popularity. Regarding memory capacity, the 128GB and 256GB models had similar reservation shares in the 40% range, showing higher preference compared to the 512GB model.

Also, the dawn delivery and same-day delivery services, which allow customers to receive the iPhone 12 on the release day without waiting in line, were closed within 1 hour and 3 hours respectively after the application webpage opened at midnight on the 23rd on T Direct Shop. The first 1,000 customers who applied for dawn delivery received their iPhone 12 sequentially starting at midnight on the 30th. The 2,500 customers who reserved same-day delivery were able to receive their products by the evening of the 30th.

Han Myung-jin, head of the MNO Marketing Group, said, “We appreciate the enthusiastic response to the specially prepared benefits tailored to the preferences of key iPhone customers,” and emphasized, “This untact iPhone 12 launch party is the first event held at T Factory to provide new sights and cultural experiences, and various events such as technology conferences and concerts will be showcased at T Factory in the future.”