In November, SK Stoa Returns Stronger Than Ever

[Asia Economy Reporter Seungjin Lee] SK Stoa announced that it will hold an unprecedented, record-breaking discount promotion called ‘The Stronger November’ throughout the month of November.

This promotion is an event where customers who purchase TV shopping products on the SK Stoa online mall and SK StoaON (remote control order) can receive up to 150,000 KRW back. Customers who purchase over 200,000 KRW twice will receive 30,000 KRW in points, those who purchase over 300,000 KRW three times will receive 80,000 KRW in points, and those who purchase over 500,000 KRW five times will receive 150,000 KRW in points. While previous events were usually for customers who purchased over 300,000 KRW three times, this time the number of eligible customers and the size of the benefits have been raised to an all-time high.

This is to allow more customers to enjoy various discounts during November, which has become the biggest shopping season of the year. To this end, SK Stoa will also give new members an additional 3,000 KRW in points along with a 15% discount coupon.

Additionally, to enjoy “Black Friday” online, a ‘After Work Black Friday Coupon’ has been prepared. Every Friday at 6 PM, coupons offering discounts up to 50,000 KRW (valid for 3 days) will be given on a first-come, first-served basis. Each week, 850 people can benefit from 5%, 10%, 20%, and 30% discount coupons.

Moreover, a ‘Stoa Beauty Plus’ event exclusively for customers purchasing beauty products will be held. Throughout November, customers who purchase beauty products with TV shopping tags worth over 50,000 KRW will receive one Paris Baguette Americano gifticon, those who purchase over 100,000 KRW will receive two, and those who purchase over 150,000 KRW will receive three. Among these customers, a total of 10 will be selected by lottery to receive the new ‘Magnifica S Smart’ coffee machine from the Italian premium home appliance brand De’Longhi.

Various card billing discount benefits are also prepared. When ordering products with Kookmin, Shinhan, Hyundai, or Nonghyup cards, a 5% billing discount is available on all items.

On SK StoaON, the first cloud-based interactive TV shopping service, a 10% discount (up to 10,000 KRW) on broadcast products as well as a 10% point accumulation event (up to 50,000 KRW per month) are being held. Also, the video-type TV attendance event ‘Healthy Attendance Challenge,’ which started on the 22nd, will continue until the end of November. Customers who attend 10 times on SK StoaON will receive 1,000 KRW, 20 times 2,000 KRW, and 30 times 5,000 KRW in points. Among those who complete 30 attendances, a lottery will be held to award 50 Miracle abdominal massagers, 100 weight steppers, and 200 body fat scales.

In addition, there are well-prepared events such as ‘Special Price Wednesday,’ which accumulates 30% of the product price every Wednesday, ‘24 Time Deal,’ offering shocking discount prices for just one day every day, a prize event for VIP customers called ‘Social Enterprise of the Month,’ ‘First Purchase 10% Discount,’ ‘Relay Chachachak,’ ‘Product Review Event,’ ‘Online Purchase 10% Points Accumulation,’ and ‘OK Cashback Event.’ Detailed information can be found on the SK Stoa website and mobile app event pages.

Kim Pansoo, Head of Commerce Business Group 1 at SK Stoa, said, “We prepared this promotion hoping to reverse the stagnant mood caused by the prolonged COVID-19 situation during November, known as the biggest shopping season,” and added, “We will continue to offer various events so that customers can receive more benefits.”