Shinhan Bank Launches 'Reply Hey Young! Hashtag Event'

Generous Prizes Offered to Customers Who Proudly Share Parents' Heyyoung Days on Instagram

[Asia Economy Reporter Jo Gang-wook] Shinhan Bank announced on the 29th that it will hold the 'Reply Hey Young! Hashtag Event' for customers of the financial brand 'Hey Young' designed for people in their 20s.

In this event, customers can upload photos or videos reminiscing about their parents' 20s on their Instagram with hashtags #ShinhanBank, #ShinhanHeyYoung, #MomAndDadHeyYoungEra, etc., and leave a participation confirmation comment on Shinhan Bank's official Instagram to enter.

Through a draw, a total of 100 winners will receive various prizes including ▲iPad Pro + Apple Pencil ▲GoPro Hero + Shorty ▲AirPods Pro ▲Canon Selphy Square ▲Shinsegae gift certificates worth 30,000 KRW ▲chicken gift certificates, and more. The event period is until November 15, and anyone can participate, including existing and new Shinhan Bank customers.

In June, Shinhan Bank launched a new financial brand Hey Young for customers in their 20s and released exclusive products reflecting financial transaction characteristics such as 'Hey Young Money Box' and 'Hey Young Check Card.' Additionally, Shinhan SOL introduced the 'Hey Young' mode featuring an intuitive UI and character emojis tailored for customers in their 20s.

A Shinhan Bank official said, "We prepared a gratitude event through SNS for our 20s customers who love Hey Young," adding, "We will continue to provide various products and services that 20s customers want."