LG Electronics Hosts Ontact Cooking Class at Signature Kitchen Suite Nonhyeon Showroom

[Asia Economy Reporter Ki-min Lee] LG Electronics conducted ontact (online + contactless) marketing to promote its ultra-premium built-in brand, Signature Kitchen Suite.

On the 28th, LG Electronics held a cooking class at the Signature Kitchen Suite Nonhyeon Showroom located in Nonhyeon-dong, Gangnam-gu, Seoul. The event featured Chef Lee Jun of Swanie, a Michelin Guide-starred restaurant, freelance announcer Kim Min-jung, and celebrities Son Ho-young and Sung Yu-ri.

Chef Lee Jun conducted online lectures during lunch and dinner hours using the video chat service Zoom, with participants cooking in real-time from their own homes. The session was live-streamed on YouTube.

LG Electronics organized this event so participants could make restaurant meal replacements (RMR), a recent trend, at home and taste wines that pair well with the dishes. Prior to the event, LG Electronics provided participants with meal kits containing ingredients, aprons, and wine.

The Signature Kitchen Suite Nonhyeon Showroom, where the filming took place, was opened by LG Electronics in 2017 to showcase Signature Kitchen Suite. Customers can experience a space where home appliances and furniture harmonize and purchase packages at the Nonhyeon showroom. The showroom is open from 10:30 AM to 6:30 PM on weekdays and Saturdays, and anyone can visit freely.

The Nonhyeon showroom proposes kitchen designs that enhance the value and usability of built-in appliances. It is not merely a store selling products but provides total solutions for spaces, from measurement to design and construction.

No Young-ho, Executive Director of Built-in & Cooking Sales at LG Electronics, said, “We will carry out various marketing activities that can effectively communicate with customers in line with the recent ontact trend.”