Gwangju City Hosts 'Online Communication Content Contest'

November 16-22... Submission of Videos on Job, Economy, Welfare, and Health Topics

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Metropolitan City announced on the 28th that it will hold the ‘2020 Online Communication Content Contest.’

Now in its 4th year, this contest was previously operated as the ‘National University Student Communication Content Competition’ until last year, but the name was changed due to the need for a non-face-to-face event amid the COVID-19 situation and the expansion of participants to include youth.

This year’s contest will be held under the slogan ‘Are you the Mayor? Be the Mayor!’ selected last month by a professional advisory committee composed of young activists in the cultural content field, with the theme ‘If I were the mayor? Proposing ideas for a better Gwangju to live in.’

Applications are divided into general and youth categories, and anyone, individually or as a team, can submit video content of up to 3 minutes that they have planned and produced themselves online from the 16th to the 22nd of next month.

Detailed information can be found on the official contest website.

Submitted works will go through a first-round document screening to select 16 finalists, followed by a social network service (SNS) public participation evaluation of the 16 works, and then a non-face-to-face public competition in December to compete for awards such as Grand Prize, Excellence Award, and Merit Award.

The grand prize in the general category will be awarded 5 million KRW and the Gwangju Mayor’s Award, while the grand prize in the youth category will receive 2 million KRW and the Gwangju Mayor’s Award. Winning works will be promoted through the city’s representative publicity media.

In particular, to ensure fairness and professionalism in the contest, the preliminary round will be conducted through a thorough blind test, and in the final round, a professional judging panel composed of marketing and publicity managers from related companies and public institutions, as well as a citizen audience judging panel to evaluate from the citizens’ perspective, will be appointed.

The Gwangju Communication Content Contest is sponsored by top companies and public institutions in the advertising and content fields such as Cheil Worldwide Inc., CJ ENM Co., Ltd., Kia Motors Corporation, and the Korea Creative Content Agency, and despite its short history, it is gaining nationwide recognition.

Kim Yi-gang, the city spokesperson, said, “This contest will be a valuable opportunity for citizens to think together beyond generations about the future image of Gwangju that they truly want and to explore new directions for publicity,” adding, “We hope this contest will bring new vitality to citizens weary from the prolonged COVID-19 pandemic.”