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Residential Officetels Also Command Brand Premium... Hoban Construction's 'Hoban Summit Suseong' Attracts Attention

Hoban Construction to Supply 168 Residential Office-Tel Units of 79㎡ at ‘Hoban Summit Suseong’ with Excellent Location, Total 469 Households

Residential Officetels Also Command Brand Premium... Hoban Construction's 'Hoban Summit Suseong' Attracts Attention A bird's-eye view of 'Hoban Summit Suseong'. Provided by Hoban Construction

The residential officetel ‘Hoban Summit Suseong’ is attracting attention with the brand value of Hoban Construction. Branded officetels are designed based on the expertise of large construction companies with high recognition and reliability, which can satisfy consumers' expectations in various ways. Additionally, demanders who have already experienced brand premiums in apartments prefer branded properties in income-generating real estate, making them advantageous not only for high subscription competition rates but also for future price increases.


In fact, residential officetels within complexes with good locations and brands, such as Manchon Station Seohan Forest and Suseong Beomeo W supplied last year, as well as Daegu Opera Switzen and Dongdaegu Station Hwaseong Park Dream recently supplied, recorded high subscription rates and quick contracts despite their high prices.


Experts analyze that since most metropolitan areas are regulated zones with high standards for loans, taxes, and subscription criteria, branded residential officetels within complexes, which have relatively low entry barriers such as subscription conditions and total sale prices but high reliability, are gaining indirect benefits.


Hoban Construction’s ‘Hoban Summit Suseong’ is located at 85 Dosan-dong, Suseong-gu, Daegu Metropolitan City. It is a super high-rise residential complex consisting of three buildings from basement level 2 to ground level 49, with a total of 469 households. Among them, there are 301 apartments with exclusive areas ranging from 42 to 172㎡, and 168 residential officetel units with a single exclusive area of 79㎡.


The area near Hwanggeum Intersection, where the complex is located, is a representative affluent area densely populated with super high-rise residential-commercial apartments. It is known as a place with high residential value in Daegu’s Suseong-gu due to well-established transportation, education, convenience facilities, and natural environment.


‘Hoban Summit Suseong’ is within walking distance of Hwanggeum Station on Subway Line 3, and is adjacent to Dongdaegu-ro and Duribong Tunnel connecting Beomeo Intersection and Dongdaegu Station, Cheongsu-ro leading to Manchon-dong, and Sincheon-daero connecting the north and south of Daegu, enabling fast travel anywhere.


The prestigious educational environment of Suseong-gu is also an advantage. Prestigious schools in Suseong-gu such as Deulan-gil Elementary School, Kyungshin High School, Gyeongbuk High School, Daeryun High School, Junghwa Girls’ High School, and Daegu Science High School are nearby.


Nearby is Suseong Lake, a representative lake in Daegu frequented by many citizens and tourists. Large marts like Homeplus, Deulan-gil Food Town, Suseong Artpia, and Daegu Children’s Hall are also close, allowing residents to enjoy shopping, culture, and leisure without inconvenience.


As the first Hoban Summit brand to debut in Daegu, the ‘Hoban Summit Suseong’ residential officetel has also put effort into its design. It offers the best space that can compete with other officetels and luxury apartments in Suseong-gu, featuring a 49-story skyline, spacious parking separated from the apartments, a fitness center exclusive to the officetel, and a residential-specialized floor plan that maximizes space efficiency. Above all, while maintaining independence from the apartments, it shares certain living infrastructure, making it expected to be popular as an alternative to small apartments.


Furthermore, anyone who is an adult residing in South Korea can apply regardless of residence restrictions, subscription account status, or home ownership. It is possible to own it at a relatively lower price compared to apartments, and price appreciation can be expected after moving in, making it a product that satisfies both actual users and investors simultaneously.


A sales official of ‘Hoban Summit Suseong’ stated, “As the entry barriers to apartments in metropolitan central areas rise due to soaring prices and comprehensive government regulations, interest in the real estate market is shifting to alternative products such as residential officetels within complexes. Especially, the Suseong-gu area in Daegu is a region where small apartments are scarce and there is high demand for educational relocation, so it is expected that many demands will flock to the reasonably priced Hoban Summit Suseong residential officetel.”


The model house is scheduled to open at 1 Beomeo-dong, Suseong-gu, and visits will be conducted by prior reservation to prevent COVID-19 infection.


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

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