Entocell "Breath Silver Mask, 'BTS' Character 'TINYTAN' Licensed Product Launch"

[Asia Economy Reporter Yoo Hyun-seok] N2Cell announced on the 28th that it will release the 'BREATH SILVER TinyTAN' mask featuring BTS characters 'TinyTAN' on the packaging.

'TinyTAN' is a character born from the seven members of BTS in a cute form. The concept is that BTS's second selves have manifested as characters. BigHit IP announced the official launch of the BTS character 'TinyTAN' on the 10th of last month, explaining, "Not only the characteristics of BTS members but also their usual habits, distinctive poses, and the positive influence and healing messages conveyed through their music and performances are all reflected in the characters."

N2Cell is a company based on nano-technology research and development (R&D) and possesses mass production technology for nanofibers through electrospinning. The mask brand 'BREATH SILVER,' launched in 2017, is a high-performance mask equipped with an ultrafine nanofiber filter with a PM 0.1 diameter. The company explained that it applies the antibacterial composite capsule 'SSNC,' registered with the U.S. Environmental Protection Agency (EPA), which blocks more than 650 types of harmful bacteria.

Unlike conventional electrostatic masks whose filter efficiency decreases due to internal moisture during long-term wear, the 'BREAXELL' ultrafine nanofiber filter with a PM 0.1 diameter is used, filtering ultrafine dust through a physical filtration method without electrostatic assistance, maintaining efficiency continuously. Additionally, the filter contains numerous micropores that allow air particles to pass freely, providing comfortable breathing, which is considered an advantage.

Currently, the 'BREATH SILVER' mask has obtained U.S. FDA and European CE certifications, solidifying its position as a premium mask in the global mask market.

An N2Cell official stated, "Through collaboration with BTS character 'TinyTAN,' the brand awareness and sales of the 'BREATH SILVER' mask, which leads the global premium mask market, will increase significantly. The BREATH SILVER TinyTAN is scheduled for global release next month in the U.S., Japan, Thailand, Hong Kong, Taiwan, the Middle East, and other regions, offering a planned package that includes a mask necklace and antibacterial pouch featuring the BTS character 'TinyTAN.'"