- High-End Residential Property 'Odette Ode Dogok' in Gangnam Attracts Attention as Investment Destination for Wealthy Despite Regulations
In November, a 'high-end residential product' will be supplied in Dogok-dong, Gangnam-gu, Seoul.
Dogok Doctors Co., Ltd. plans to newly introduce Odette Ode Dogok, a premium residential facility where residents can enjoy a high-end residential culture, at a prime location next to the Mercedes-Benz showroom on Gangnam-daero (280 Gangnam-daero, Gangnam-gu, and surrounding addresses). Located in the heart of Gangnam, the center of South Korea's real estate market, and being a luxury real estate product recently gaining high popularity among wealthy investors, it is already attracting significant attention.
Gangnam real estate is famous as an investment destination for wealthy individuals amid the government's strong real estate regulations. The investment strategy of wealthy investors is surprisingly simple: the more real estate regulations tighten, the more they increase their investment proportion in Gangnam real estate. This is because they understand that despite the regulations, Gangnam real estate prices will continue to rise. Therefore, wealthy investors focus on Gangnam, where even buying one property guarantees solid value.
Recently, the industry has analyzed the popularity of luxury real estate as being driven by the increase of young wealthy individuals emerging as major players in the real estate market and the changing perceptions of the wealthy class centered around them.
In fact, today's wealthy, led by young affluent individuals, do not simply purchase real estate. In the past, wealthy people considered the number of buildings, the size of the house, and the location as the main criteria for real estate. In contrast, today's wealthy place more importance on unique spatial design that provides satisfaction to enrich their lives and the dignity that emanates from within.
Moreover, since they have sufficient economic power, they do not feel price burdens for items they want to own. At the same time, they tend to view real estate as a collection of assets that represent their social status, and if they like it, they often actively proceed with the purchase.
A real estate expert said, "Owning 'luxury real estate' in Korea implicitly means 'entering the upper class,' whether consciously or unconsciously," adding, "Therefore, owning luxury real estate means gaining access to VIP communities. In this context, luxury real estate continues to enjoy unprecedented popularity, especially among young wealthy individuals seeking social recognition."
Meanwhile, Odette Ode Dogok, constructed by Daelim Industrial, will be developed on a scale of 86 units with exclusive areas ranging from 31 to 49 square meters, spanning from 6 basement floors to 20 above-ground floors. As a high-end residential facility, it will offer hotel-grade community amenities, top-tier breakfast service, and concierge services, along with plans to provide luxury finishing materials, furniture, and premium home appliances.
Additionally, neighborhood living facilities will be introduced from the 2nd basement floor to the 1st floor above ground, also featuring top-class design and MD composition.
The Odette Ode Dogok sales promotion center will be located at 2640 Nambusunhwan-ro, Seocho-gu.
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