IEL Science "Ahez Appoints Mr. Trot Lee Chan-won as Exclusive Model"

[Asia Economy Reporter Yoo Hyun-seok] The smart optical solutions company IL Science announced on the 26th that its affiliate, the popular hair loss shampoo brand ‘AHEADS,’ has newly appointed trot rising star Lee Chan-won as its new model.

Lee Chan-won rose as a new star in the trot industry after being selected as the beauty (美) in the popular program Mr. Trot, which recently ended, and is currently actively promoting his career.

Recently, on a variety show, Lee Chan-won revealed that he suffered from stress-induced hair loss due to the pressure and burden of competing during the filming of Mr. Trot. In response, AHEADS has newly appointed Lee Chan-won as their model to build a cleaner and brighter brand image and to further solidify its position as a popular domestic hair loss shampoo brand.

An AHEADS representative stated, “With the launch of two new products, ‘Scalp Probiotic Shampoo’ and ‘Volume Probiotic Shampoo,’ we plan to actively conduct marketing using our official model Lee Chan-won. Both products contain 45% probiotic water instead of regular purified water during development, enabling healthier hair and scalp care. They also include Lactobacillus probiotics, five types of probiotics, and patented barrier ingredients, which greatly help improve scalp health and alleviate hair loss symptoms.”

They added, “Singer Lee Chan-won, who has a clear and positive image, is perfect to express our brand direction, which is why he was chosen as the model. We ask for your great interest in the various promotions with Lee Chan-won going forward.”

Meanwhile, IL Science acquired a 51% stake in media commerce company AHEADS in July to newly enter the cosmeceutical business and strengthen marketing capabilities, incorporating it as a consolidated subsidiary.