Hurom Announces Recruitment for 'Vegetable and Fruit Juice Challenge' Participants

Creating Healthy Eating Habits

[Asia Economy Reporter Kim Daeseop] Hurom announced on the 26th that it is recruiting participants for a challenge to promote healthy eating habits through vegetable and fruit juices.

The Hurom Juice Challenge was created for consumers who have neglected their health due to lack of exercise from prolonged 'staying at home' caused by the COVID-19 pandemic and frequent consumption of delivery food. The company explained that the challenge was planned to encourage people to regain a healthy daily life with Hurom juice.

The recruitment target for this challenge is Instagram users who own a Hurom juicer. Applications can be submitted through Hurom's official Instagram and blog from today until the 1st of next month. The activity period is four weeks, from the 9th of next month to December 6th.

Selected participants will complete missions during the challenge period by making and consuming Hurom juice a total of eight times and posting verification photos on social networking services (SNS). All participants will receive generous prizes.

Kim Jaewon, CEO of Hurom, said, "This campaign was launched to help those who have developed loose lifestyle patterns and unhealthy eating habits due to prolonged staying at home to recharge their vitality and establish healthy habits." He added, "We ask for much interest and participation in the Hurom Juice Challenge, which is conducted to create a healthy daily life together with consumers in preparation for the prolonged COVID-19 situation."