LF Daks Fleece Jumper, Sold Out on First Release

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Oh Gyusik) announced that Daks' 'House Check Fleece Jumper,' launched domestically, sold out within two weeks of its release.

LF revealed on the 26th that four types of Daks' House Check Fleece Jumpers, released through the LF Mall late last month, sold out their initial stock within one to two weeks. It is the first time that the British classic brand Daks has used fleece material, mainly used in outdoor wear, in its products. With expectations of increased demand during the peak winter sales season, LF plans to add new colors and sizes along with reorders.

The sold-out Daks fleece jumper is characterized by combining design and functionality. The exterior uses fleece material with sophisticated colors and a soft texture to create a warm atmosphere, while the lining is designed with windproof material featuring the house check pattern to enhance warmth.

It features a clean silhouette without any unnecessary details and an optimal length that anyone can easily wear, and the high-neck zip-up design naturally rises to the neck, adding a comfortable yet refined feel.

The zipper slide is made of nickel material for durability, and delicate piping technique expressing the house check pattern is applied to both edges of the slide, adding Daks' iconic style. The men's version was released in black and gray colors, and the women's version in ivory and beige, priced at 159,000 KRW.

Daks conducted pre-orders for the fleece jumper until the 25th, and from the 26th for women's products and the 28th for men's products, the second production quantities will be sequentially supplied through LF Mall. Additionally, men's size 115 and women's navy color, which were highly requested by customers, have been prepared to broaden the selection according to individual preferences and needs.

An LF Daks representative said, “As the fleece trend has recently expanded significantly, interest is growing in premium styles that enhance design and functionality rather than just cost-effectiveness,” adding, “We plan to meet the heightened expectations of customers and provide differentiated satisfaction with a high-quality new fleece product that combines Daks' classic sensibility with the latest trends.”