[Asia Economy Reporter Choi Saeng-hye] Starbucks Coffee Korea announced on the 26th that it will hold a Christmas e-frequency event from the 30th of this month to December 31st, introducing four types of the 2021 Starbucks Planner and three types of foldable crossbags.
This year as well, to provide customers who complete the e-frequency with various options and enjoyment, the types of gifts have been expanded. Customers can choose between the Starbucks Planner or the foldable crossbag.
The Starbucks Christmas e-frequency event is Starbucks' representative customer appreciation event, where customers who purchase a total of 17 manufactured beverages, including three mission drinks, and complete the e-sticker collection receive a gift.
The 2021 Starbucks Planner, created in collaboration with the Italian premium diary brand Moleskine, is based on the concept of "the most Starbucks-like planner," featuring Starbucks' unique green color and the Siren logo as motifs to create a clean yet symbolic design.
The 2021 Starbucks Planner consists of four types: the Standing Scheduler (White), which can be placed like a desk calendar to manage schedules; the Handy Scheduler (Green); the Routine Diary (Mini); and the Note Keeper (Armani). Each planner varies in design, inner pages, size, and cover material.
In particular, the Standing Scheduler uses RPET yarn made from recycled discarded plastic for its cover, and the Note Keeper uses leftover fabric from the environmentally conscious premium casual fashion brand Armani Exchange for its cover, conveying a message of sustainable development with environmental consideration.
The Handy Scheduler and Routine Diary can also be purchased individually for 32,500 KRW each. The Standing Scheduler comes with a portable mini calculator, and the Handy Scheduler, Routine Diary, and Note Keeper each include a mini pocket that can be attached to the planner or used as a card or business card holder.
All planners include three types of BOGO coupons that allow customers to receive one free drink of the same kind when purchasing a beverage under specified conditions.
In addition to the planners, three types of foldable crossbags, created in collaboration with the tripwear specialty brand Lowraw, will be introduced as new items. They come in three colors: Navy, Cream, and Black, and include detachable straps. The bags can be folded for use. They can be folded into two sizes, from a size that fits the Starbucks Planner to a size that fits an 11-inch tablet PC, enhancing practicality.
Especially, the outer fabric of the three foldable crossbags uses recycled RPET yarn made from approximately 2.3 million discarded PET bottles, conveying a message of action for a sustainable environment.
The mission drinks include Christmas season drinks and Reserve brewed drinks released on the 30th, and the e-sticker accumulation and exchange period will be held for 63 days from the 30th to December 31st of this year.
The gifts are given on a first-come, first-served basis and may run out early. For the foldable crossbags, exchanges are limited to a maximum of two per color per exchange, up to a total of four.
Especially, from the 30th to November 5th, a seven-day double planner event will be held, where customers who complete the e-frequency and exchange for a planner will receive an additional planner. The additional planner can only be chosen between the Handy Scheduler (Green) or the Routine Diary (Mini), and the three foldable crossbags are excluded from the double planner event.
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