and "Abonebaek, 20% Off via Live Broadcast... Biggest Discount Since Launch"

[Asia Economy Reporter Yujin Cho] Haggo L&F (CEO Hong Jung-woo), the operator of the curation platform Haggo, announced on the 26th that it will sell six types of Abone bags at a 20% discount through Naver Shopping Live.

This discount event will be held through a live broadcast for one hour from 9 PM to 10 PM on the same day, featuring popular show hosts ‘Naya’ and famous stylist ‘Seo Soo-kyung’. From the start of the broadcast until midnight, for three hours, popular products such as the Coca bag, Titi bag, Ines bag, Jud bag, as well as the Gatti bag and Martin bag?which have gained great popularity since their autumn new release?will be sold at up to 20% off.

During the event period, the six types of Abone bags can be purchased at discounted prices ranging from the 60,000 KRW to 160,000 KRW range. The ‘Weaving Strap,’ a strap designed to change the style of the bag, will be offered at a 25% discount. Viewers can watch the broadcast by pressing the fashion button in the Shopping Live category on the Naver mobile app.

The designer brand Abone is popular as a daily bag that can be comfortably worn in everyday life. Despite being a designer brand, its reasonable pricing is considered its greatest strength, combined with high-quality leather and a lightweight design weighing only 90 to 500 grams, which has earned it widespread love since its launch.

Various events have also been prepared. First, Haggo is conducting the ‘Determined to Watch the Main Broadcast Event’ on its homepage. Those who leave comments expressing their expectations and support for the live show on the event page by the 26th will be entered into a draw to select 30 winners who will receive a ‘Starbucks Americano gifticon.’ Related events will also be held on Abone’s Instagram. During the broadcast, three consumers who comment on Abone’s Instagram will be selected to receive one Abone bag each that is featured in the broadcast.

A representative from Haggo said, “Interest in live commerce is increasing, so we are offering Abone bags, a popular designer brand within Haggo, at an unprecedented discount through Naver Shopping Live. Since popular show hosts and stylists will participate and the bags can be purchased at a special price for only three hours, we expect explosive participation.”