Surge in IPTV Educational Content Usage Amid COVID-19

[Asia Economy Reporter Koo Chae-eun] This year, due to the spread of the novel coronavirus infection (COVID-19), daycare centers and kindergartens were closed, resulting in a sharp increase in IPTV viewing of content for infants and toddlers.

According to LG Uplus on the 26th, the cumulative number of content views on U+ Idle Nara from July 2017 to the end of September 2020 exceeded 1.064 billion. This amounts to an average of about 28 million views per month. In particular, in March of this year, when daycare centers and kindergartens were closed and children stayed at home more due to COVID-19, the monthly number of views reached 42 million, the highest since its launch.

The number of users of untact learning services is also steadily increasing. Compared to the end of January this year, as of the end of September, the number of users of LG Uplus’s representative learning services?‘Book Reading TV’, ‘English Kindergarten’, and ‘Nuri Classroom’?increased by an average of 50.6%. By category, Book Reading TV increased by 29.6%, English Kindergarten by 72.7%, and Nuri Classroom by 54.6%. ‘Book Reading TV’, provided since U+ Idle Nara 1.0, recorded the highest number among educational content with a cumulative view count of 30 million over the past three years since its launch. ‘English Kindergarten’, provided since U+ Idle Nara 3.0, offers about 2,300 English education contents and surpassed 25 million cumulative views within 13 months of its launch.

Ryu Chang-soo, Head of LG Uplus Home Product Group (Executive Director), said, “From the first generation of U+ Idle Nara to the second, third generations, and the mobile app, we continuously strive to provide a service where parents can feel at ease and children can enjoy learning.” He added, “In this untact era, we hope that parents tired from childcare and children who need enjoyable learning opportunities can spend meaningful time through Idle Nara.”