Black Yak Opens BAC Pop-up Store at Lotte Department Store Main Branch

Operation Until the 5th of Next Month

[Asia Economy Reporter Yujin Cho] Global outdoor brand Black Yak (Chairman Kang Tae-sun) will operate a pop-up store for the hiking community platform Black Yak Alpine Club (BAC) at the Cosmo Energy Plaza on the B1 floor of Lotte Department Store Main Branch until the 5th of next month.

The pop-up store, themed around BAC’s flagship program ‘100 Famous Mountains,’ is composed of various spaces that provide hiking experiences?which are spreading as a way to proactively create a positive life and happiness?and foster empathy.

First, visitors can see the BAC collection, which Black Yak planned together with about 190,000 BAC challengers and completed field tests by climbing the 100 famous mountains nationwide, earning recognition for its functionality, all in one place. In addition, products for outdoor life covering hiking, rock climbing, and backpacking can be found, including the climbing wear BCC collection, the German edition featuring ISPO Award-winning products from the world’s largest sports goods fair, and Helinox tents.

The customizing service ‘Made by Me,’ which allows customers to create their own sweatshirts, will also be unveiled for the first time at this BAC pop-up store. Illustrations of nine frequently visited mountains among the ‘100 Famous Mountains’ by BAC challengers?such as Hallasan, Jirisan, and Bukhansan?are available, allowing customers to add their desired images and messages to create personalized products.

Notably, the illustration printing uses an eco-friendly ‘garment dyeing’ method that minimizes water usage during the dyeing process and reduces pollution in the purification process. Through this, BAC plans to naturally convey its role in contemplating and practicing ways to give back more to nature, as well as raising awareness about sustainable fashion.

Alongside this, various discount promotions and prize giveaways will be held, including 30% off all items, buy-one-get-one-free events, 5% point accumulation, gift giveaways, and certification events. BAC challengers will also receive on-site gifts such as ‘Bacchus Jelly,’ which contains 100% taurine and 0% caffeine, essential for hiking, and the ‘Double Effect Collagen Mask Pack’ for skincare after descending.

Meanwhile, on the 1st of next month, Black Yak ambassador and actor Kang Ha-neul is scheduled to visit and experience the various spaces of BAC’s first pop-up store.