[Asia Economy Reporter Lim Hye-seon] CJ ENM O Shopping Division will hold the ‘Outdoor Plus One Day’ event on the 25th, broadcasting outdoor products, whose demand has increased due to the novel coronavirus infection (COVID-19), all in one day. It will provide a rich viewing experience through a dual live broadcast from an outdoor stage equipped with camping specialty gear and an indoor studio, and offer camping chairs and golf bags as gifts to customers who make purchases.
CJ O Shopping will present an outdoor camping-themed broadcast stage to vividly explain products in the actual environment where outdoor clothing is worn. The outdoor stage, equipped with grass, a pond, and trees, will be set up with props such as tables, grills, and logs, as well as large specialized equipment like camping trailers and tents, creating a stage that replicates a real natural environment.
To capture the entire stage vividly on the TV screen, cameras and lighting optimized for outdoor shooting will be used. To commemorate the first special broadcast of outdoor brands, special gifts have also been prepared. Customers who purchase products during the broadcast and leave photo reviews on CJmall will receive both a Basquiat square bag and an Eddie Bauer camping chair.
CJ O Shopping will showcase the ‘Goose Down Knit Jumper’ at 199,000 KRW at 7:30 PM. The fabric, a blend of wool and fox fur with functional yarns, uses a knitting technique that enhances elasticity and highlights the luxurious design unique to knitwear. At 11:15 AM, the ‘Basquiat Goose Setup 3-piece’ full set for rounding, consisting of a goose jacket, vest, and golf pants, will be sold for 199,000 KRW.
The ‘Thermolite Lycra Golf Pants 3-piece,’ broadcast at 4:05 PM, combines lightweight and highly insulating Thermolite with highly elastic Lycra for comfort and ease of movement, and all three pieces will be sold for 149,000 KRW. Popular camping and hiking clothing, which have recently gained the highest popularity among outdoor activities, are also prepared. At 5:15 PM, CJ O Shopping’s exclusive brand Eddie Bauer’s ‘Outdoor Module Package 3-piece’ will be sold.
Park Myung-geun, team leader of the Sports Team at CJ ENM O Shopping Division, said, “Recently, the preference for outdoor activities has increased among customers, and with the optimal climate for outdoor activities in autumn, inquiries about related products have surged. We will select only golf and outdoor products that have good customer responses and high sales, and produce fresh broadcasts optimized for product explanations to enhance customer convenience.”
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