[Asia Economy Reporter Lim Hye-sun] Hyundai Home Shopping announced on the 26th that it will exclusively hold the online fashion show "2020 K-Fashion Audition Runway," showcasing new products for the 2020 F/W (Fall/Winter) season on the Hyundai H Mall website and mobile app at 9 PM.
This fashion show features a total of 12 emerging designer brands, including top-ranking brands selected through the "K-Fashion Audition Voting" conducted by the Korea Fashion Industry Association since the 8th of last month. These brands were chosen through five days of customer voting and expert evaluation, recognized for their designs aligned with the latest trends and their brands' unique concepts.
The brands participating in this runway include 'KYE' by designer Kye Han-hee and 'RSVP' by designer Jung Min-ho, who ranked high in the 2019 K-Fashion Audition, as well as the final selected brands of this year: 'Mun', 'Muse', 'Bunderkammer', 'Vegan Tiger', 'Bmuet', 'Overlap', 'Yoonse', 'Chae New York', 'Peter Donghoon Han', and 'Haply'. The fashion show will present about 70 outfits of these brands' F/W new products.
Additionally, to raise awareness of these emerging designer brands, the event will be broadcast live not only on Hyundai H Mall's mobile live streaming but also on Hyundai Home Shopping's official YouTube channel.
Hyundai Home Shopping will also hold a special exhibition to support the sales channels of these emerging designer brands beyond the fashion show. From the 26th to the 30th, Hyundai H Mall will feature over 200 products, including outerwear such as jackets and coats.
Furthermore, in early next month, Hyundai Home Shopping's T-commerce channel, "Hyundai Home Shopping Plus Shop," plans to exclusively launch designer brand products such as 'KYE' and 'RSVP' through a dedicated broadcast.
A Hyundai Home Shopping official stated, "This online fashion show was jointly planned with the Korea Fashion Industry Association to support the sales channels of domestic emerging designer brands. We plan to continuously hold various events not only to discover excellent products from emerging designers but also to support their sales channels."
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